The tools for advertising on Facebook are used by millions of businesses all over the world. Businesses talk to their customers in different ways, but they mostly use the same sets of tools.
Official vs. third-party software for Facebook ads
Many third-party tools and platforms for Facebook ads can be used to build, optimize, and analyse campaigns. Most of them made all of these things easier to do.
Using third-party software can make it hard to understand how Facebook Business Manager works, which is essential for marketing on Facebook.
We’re not telling you to avoid tools made by other people. Use its features instead if you think they will help you reach your business goals. To be a guru, you must master the entire platform.
Some advertisers don’t even know that Facebook has other official platforms and apps. We’ll try to close that gap with this post.
With Ads Manager, you can do a lot of different things. But programmers are the only ones who can get many of these benefits.
With Facebook for Developers, you can make your tools, apps, and services if you are a digital handyman who knows more than just how to make Facebook ads.
You’ll need engineers to maximize your Facebook ad efforts. Example:
Top 11 BEST FACEBOOK AD TOOLS In 2023
Here are the top 11 best Facebook ad tools for 2022:
1. Facebook Pixel
The Facebook Pixel part of the Facebook ad management program must be set up by every online business.
After being put on your website, your Pixel is used to make, optimize, and measure Custom Audiences and make and automate Dynamic Ads.
With Pixel, you can get customers who buy your products or services from any offline or online source. Find the finest demographics to target and measure your data accurately to build your consumer base.
Let’s look at a few ways to market on Facebook that don’t require technical knowledge.
2. The Facebook Analytics App
Facebook Analytics is a valuable desktop app that you can also use on your phone with Facebook Analytics. This is another way to advertise on Facebook.
Analytics App: the best tools for advertising on Facebook
With the app’s notifications, you can handle unexpected problems, read and create reports for bots, applications, websites, and events, check sales and other metrics, and see other important company data.
3. The Facebook Ads Manager app
The Facebook Ads Manager app is like the desktop Ads Manager but for your phone. Ads Manager App is the best ad tool for Facebook.
This app allows you to manage your audiences, optimize, edit, and turn off your ad campaigns. You can also make and post pictures, stickers, and templates for your ads. You can also look at detailed analytics and track your ads’ performance in real time. This is another way to advertise on Facebook.
4. The Facebook Pages Manager app
With the Facebook Pages Manager mobile app and a smartphone or tablet, you can take care of up to 50 Pages. Pages Manager App is the best ad tool for Facebook. On Facebook and Instagram, you can make image and video ads, link your Facebook and Instagram accounts, send messages, see Page statistics, watch Page activity, get push notifications, and leave and read comments.
5. Creative Hub
A creative Hub is a helpful tool for optimizing Facebook ads that will test how good we are at making ads. This is another way to advertise on Facebook.
The tool starts with ad specifications. You can make mockups of the ad formats for the following placements:
Facebook lets you post a Carousel, Collection, Slideshow, 360-degree video, Instant Experience, single video, or a single image.
Instagram. Single Image, Single Video, Single Video, Stories, Stories Carousel, Stories Carousel, Stories Carousel Making an ad is similar to playing a game. Using Creative Hub, you can change every part of an advertisement:
The best tools for advertising on Facebook
Even if someone doesn’t have a Facebook or Instagram account, you can save a mockup, send it to anyone for feedback, and then import it to Ads Manager when it’s done.
The tool has the ideal size, aspect ratio, and length for each ad format, among other things (for video). Before making your mockups, you can save time by reviewing the specifications. The Creative Hub’s best tools and forms for Facebook ads
You can use other video testing and image text-checking tools to ensure your ads are ready for publication. Creative Hub video testing is the best tool for advertising on Facebook. There are many examples of colorful ads in every format that you can use to get started.
6. Mobile Studio
Facebook Mobile Studio is the best place to learn how to make ads for Facebook mobile. Mobile Studio is the best way to market on Facebook.
Use your phone to add logos, animate text, make animations, and do other design tasks. You can find creative apps through the Mobile Studio app and read about the best ways to make mobile ads.
7. Audience Analysis
AI is the leading Facebook manager tool for making pre-made audiences and using them for future ad campaigns in Ads Manager.
It is the best tool for marketing on Facebook. In this easy-to-use builder, you can save an audience as a template and use it again later.
You have various Facebook audience-building alternatives. You can see a user’s age, location, gender, relationship status, favorite pages, devices, education, interests, jobs, political views, and more through audience insights.
8. Insights to Go
Insights to Go, which anyone can use for free, shows the most important Facebook statistics. The best tools for advertising on Facebook Choose the filters you want to use to start working with Insights to Go: Region. Global, Latin America, Asia-Pacific, Europe, Africa, and the Middle East
E-commerce, education, entertainment and media, financial services, food, gaming, luxury, restaurants, retail, tech and connectivity, travel, B2B, beauty and health, beverage, consumer packaged goods, and People in the community, people they want to reach, their way of life, and landmarks
Seasons, holidays, entertainment, and sports Campaigns. Different kinds of data, creativity, and measuring Audience Network, Facebook, Instagram, Messenger, and channels are all platforms (mobile, in-store, apps, messaging, television, video). This is another way to advertise on Facebook.
After you choose your criteria, click on any insight to learn more: The best tools for mobile video ads on Facebook in the US and Canada
It is great because it lets marketers download each card as a set of PowerPoint presentations they can give to clients, coworkers, and Facebook users. You can scroll down to see more information and articles about your card. Information about the best tools for advertising on Facebook
Its an excellent source of unique data that can be used to make new plans, set budgets, improve ad campaigns by studying audiences, or get inspired by other businesses’ successes.
9. Success Stories
Speaking of success stories, there is another way to look at business success stories on Facebook. Like Insights to Go, success stories give you information about big numbers. Strategies for advertising on Facebook that work
But you need to use this website to understand how these numbers were found. You can find relevant Success Stories whether you work for a small business or a big industry. There are case studies for every taste, even about businesses like yours.
Choose how you want to look for stories: Enterprise scale. Agency, small and medium-sized businesses, and large businesses
Consideration (app installs, website clicks, app engagement, lead generation, post-engagement), Awareness (brand awareness, reach, video views), and Conversion (app installs, website clicks, app engagement, lead generation, post-engagement) (event responses, website conversions, product sales, store visits)
Automobiles, consumer goods, e-commerce, education, media, games, pharmaceuticals, non-profits, professional services, restaurants, retail, sports, technology, telecommunications, and travel
Ad placements (Facebook News Feed, Facebook Live, Facebook Marketplace, Instagram Feed, Ads in Stories, Audience Network, Messenger, WhatsApp), ad formats (Carousel, Collection, Dynamic Ads, Instant Experience, Lead Ads, Link Ads, Offer Ads, Photo Ads, Slideshow, and Video Ads), targeting (Custom Audiences, Lookalike Audiences, Facebook Pixel, and international targeting), measurement, and reporting for product pages (Page posts and publishing (Facebook Marketing Partners) Every success story talks about the things that were done and the steps taken to get there.
Best Facebook advertising tools: Dinsey’s success This is another way to advertise on Facebook. Each case study lists the types of ads that the business users use.
The best tools for advertising on Facebook are: Facebook also suggests excellent stories that are related.
Success stories about the best tools for advertising on Facebook So go ahead and read through the many stories to get your ideas and motivation.
10. Cross Border Insights Finder
Using software for your Facebook ads can help you get much better results.
Cross Border Insights Finder is a beneficial tool for businesses that want to expand into new markets. It enables you to compare your existing market to potential markets and uncover growth-potential markets in your sector.
This tool for data analysis is named correctly. You can compare information from ad campaigns in different countries on Facebook, Instagram, and Audience Insights. Cross Border Insights Finder is the best tool for ads on Facebook.
After you choose a country, the tool shows three rankings for that country around the world:
Then choose your field:
Cross Border Insights Finder is one of the best tools for making ads on Facebook.
Also, choose one of the four advertising goals: app downloads, traffic, sales, or video views. Cross-Border Perspectives The goal of Finder’s campaign is to find the best tools for advertising on Facebook.
After you click the Find Opportunities button, the analyzer will make a report: Cross Border Insights Finder is the best tool for ads on Facebook.
The criteria for the analysis are:
- The most people reached.
- The most sales.
- The lowest cost.
- The least amount of competition.
You also have two options to choose from to get different results for different parts of the world:
Oceania, Europe, the Caribbean, Central America, Africa, Asia, Mercosur, and South America make up the world.
Developing markets, the Eurozone, the European Economic Area, the ASEAN Free Trade Area, the Asia Pacific Economic Cooperation, Android free store countries, and Android paid store countries.
After you look at the data, you can do one of two things. The first thing to do is to go to Ads Manager and start an ad campaign based on your chosen advertising goal.
The second step is to do more research: include more countries, set an ad goal, and pick a deadline. Best ad tools for Facebook
This is another way to advertise on Facebook. You can also look at graphs that show Conversion, cost, and competition indices in more detail. Charts from Cross Border Insights Finder are the best tools for advertising on Facebook. When done with your research, you can go to Ads Manager from this Page to start an ad campaign.
11. Ad Library
Do you keep an eye on how your competitors’ ads work?
With the help of the Facebook ad platform Ad Archive, you can do this. Best ad tools for Facebook Ad Archive
Mark Zuckerberg’s team made this online database so that all advertisers can see information about every Facebook ad they run. This is called “advertising transparency.” This is another way to advertise on Facebook.
The original goal of the archive was to get people to pay attention to where political and issue-based campaign ads came from.
If you want to know how much these companies spend on advertising, you can go to the Ad Library Report website and look at their total spending and how much they spend each week. Download the report in.csv file. Facebook’s top ads are in the Ad Library.
Utilization of this service can result in numerous benefits for commercial enterprises. By entering the name of the Page you’re interested in, you can see all of the active and inactive publications launched by this Page, the date they were found, and the ads that went with them. Everything is in a single place. If a business has Pages for more than one country, you can see ads for any Page.